Grown Alchemist has recently undergone a change in ownership. L’Occitane acquired the brand in 2022, but now, André Hoffmann, former VP, holds a controlling stake, while Anna Teal, the current CEO, has become a minority shareholder.
With a valuation of 28 million euros, this transition to private ownership signals a strategic shift towards accelerated growth. Under the guidance of Hoffmann and Teal, the brand is poised to further solidify its leadership in the organic beauty sector.
The new owners are prioritizing growth in key markets such as North America and China, leveraging enhanced commercial agility and forging partnerships in lifestyle, music, and retail. Anna Teal sees this transition as an opportunity for Grown Alchemist to accelerate its independent growth strategies.
With a focus on innovation and sustainability, the brand offers clinically tested products and spa services aimed at promoting holistic skin health. As part of its plans for international expansion, Grown Alchemist has established its headquarters in London, targeting the European market.