Henkel Beauty Care announced the Schwarzkopf Professional SalonLab™, a digital ecosystem for quantifying and customizing the hair care experience, propelling hair salons into the digital age.
The Schwarzkopf Professional SalonLab Analyzer is a hand-held device equipped with near-infrared and visible light sensors that measure inner hair quality, moisture level and true hair color, providing a viable hair diagnosis.
These readings are then analyzed and analysis data is then combined with the hairdresser’s assessment to enable a truly complete personalized color and care consultation.
The SalonLab Consultant App is an easy-to-use application that supports the hairdresser throughout the analysis, displaying the client’s individual hair diagnostic results and enabling a personal color consultation with state-of-the-art augmented reality technology.
This enables the client to see what a color will look like on his or her hair before it is applied, enhancing the salon experience and encouraging more daring transformation options. Last, but not least, the App steers the individual care solution recipe and real-time production via the SalonLab Customizer.