Skill for the Amazon market: question of beauty

Coty has teamed with Amazon to launch ‘Let’s Get Ready’, a new visual skill designed specifically for Echo Show, Amazon’s first Echo device with a screen.

The strategic choice of Echo Show and the Alexa voice service combines Coty’s focus on voice-driven beauty services with visuals, which are critical in beauty care. Let’s Get Ready brings on demand, occasion-based look planning fine-tuned by personal attributes such as hair, eye and skin color.

The skill will be soon available in the U.K on the Echo Show as well as all other Echo devices.

by D.Merli