Head & Shoulders hair care brand is one of the leading brand of Procter & Gamble, and now a limited edition of recyclable shampoo bottle is being launched.

This is a starting attempt to evaluate how the market would react to it, and by 2018 P&G is interested in producing more than half a billion bottles with recycled plastic annually.

The bottle was developed in partnership with Terracycle and Suez and is produced from recycled beach plastic and will be sold via French supermarket chain Carrefour. Increasing the use of recycled plastic in the packaging of brands such as Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products.

by D.Merli