As media becomes more digital, L’Oréal is moving to reach consumers in newly imaged ways. The company has selected digital agency Maxus to handle its media buying and planning in the Nordic countries, as Denmark, Norway, Sweden and Finland. L’Oréal worked with PHD previously in the region, but that agency declined to repitich. L’Oréal already works with the Maxus agency in Southeast Asia.
by B. Briasco