Private equity firm L Catterton has acquired a majority stake in Stripes Beauty, the women’s wellness brand founded by actress Naomi Watts in 2022. This acquisition marks a strategic move to bolster Stripes Beauty’s growth both domestically and internationally.
Initially launched with Amyris, Stripes Beauty focuses on destigmatizing menopause through a range of science-backed products including supplements, skincare, and hair care. Following Amyris’ bankruptcy and subsequent auction to Sakana LLC in December 2023, L Catterton stepped in to accelerate Stripes Beauty’s expansion.
Under new leadership, including Executive Chair Debra Perelman and President Cara Kamenev, Stripes Beauty plans to introduce new products. The brand will also expand its online presence, including Amazon and direct-to-consumer channels, and enter new markets like Canada and QVC.
«We believe in supporting women’s health and are excited to partner with Stripes Beauty to enhance its community and product offerings», commented Whitney Casey of L Catterton.
This acquisition reflects L Catterton’s ongoing commitment to investing in consumer brands that address unique lifestyle needs, further strengthening its presence in the beauty and wellness sectors.