Paris Perfume Week, organized by Nez, the “olfactory cultural movement”, recently unfolded as a pioneering event from March 21 to 24, 2024, in the heart of Paris. The event aimed to bridge the gap between a trade fair and a festival, creating a unique space that brought together perfume professionals, passionate enthusiasts, and the general public.

The Bastille Design Center served as the main venue. Spread across 700m2 and three levels, it hosted nearly 50 international niche brands, composition houses like Iberchem, Luzi, and Eurofragance, and featured a stage with over 40 masterclasses, conferences, and round tables. An olfactory bookstore displayed Nez’s editorial offerings, complemented by an exhibition commemorating the 20 years of the Parfum d’Empire brand.

Beyond the center, an off-site program, in collaboration with the Fragrance Foundation France, spanned thirty locations across Paris. In-store events, conferences, and workshops contributed to the event’s influence throughout the city. On World Perfume Day (March 21), an array of visits, workshops, and meetings dedicated to promoting the perfume professions were organized, enriching the experience for participants.

The organizers envisioned Paris Perfume Week as a creative and original event, bringing together passionate lovers of scent and perfume professionals in a shared celebration. As a new generation event, it successfully promoted interactions and connections within the fragrance industry. The culmination of the event marked a momentous celebration of perfume and olfaction, setting the stage for future editions that promise to redefine the standards of olfactory culture on a global scale.