Red is the colour

Clariant aims to hit the spot for this fall’s colour trends with a truly durable magenta shade now available for colouring anodized aluminium. Launched today, new Sanodye Magenta LF combines red, the colour of power, with a touch of trustworthy blue in a non-bleeding single dye formulation that consistently delivers the same wow factor shade. As the company commented, with magenta billed as the hottest hue for fashion and cosmetics for fall 2018, Clariant is very excited to offer aluminium finishers this striking shade with the uniquely long-lasting properties to give everything from jewellery, smartphone shells, lipstick cases and other cosmetics packaging, to home appliances, consumer electronics and patio furniture, a sophisticated on-trend look that will hold its vibrancy.

Sanodye Magenta LF has a unique level of light and weather fastness for indoor and outdoor applications that is rarely found within the industry. The single dye formulation has a heavy-metal free dye structure which is a key consideration particularly for applications such as toys and consumer goods. Importantly, as a single dye formulation it has uniform high reproducibility, which makes it ideal for achieving a precise shade for color matching packaging, such as for cosmetics.

Besides to color consistency, single dyes are easier to handle than blends. Sanodye Magenta LF shows good dye bath stability and enables a stable dyeing process.