Unilever announced that it has signed an agreement to acquire the personal care and home care brands of Quala, the Latin American consumer goods company. F
ounded in 1980, Quala now has a strong presence in ten countries in Latin America. Its personal care and home care portfolio includes leading local brands Savital/Savilé (Haircare and Skin Cleansing), eGo (Male Haircare and Styling), Bio-Expert (Haircare), Fortident (Oral Care) and Aromatel (Fabric Conditioners).
The inclusion of these brands in Unilever’s stable will consolidate its leading position in Haircare globally, and contribute to the Oral Care and Male Grooming businesses, complementing the existing offering. The acquisition of Quala’s personal care and homecare business reinforces Unilever’s commitment to the long-term model of compounding growth and sustainable value creation. As a result of this transaction Quala intends to increase its investment in innovation, broadening the product and brand portfolio.
by D.Merli