Co-branded toothbrush for youngers

© Stockdiscª All rights reserved Contact: Stockdiscª Freephone Ireland 1800 70 80 90 United Kingdom 0800 404 9624 United States 1866 951 2888 France 0800 905 706 United States Phone 011 353 66 7145002 Fax 011 353 66 7127088 International Phone ++353 66 7145002 Fax ++353 66 7127088 Web http://www.stockdisc.com email info@stockdisc.com This image may only be used by a licensed user, it may not be reproduced without licensing the appropriate Stockdiscª high resolution CD or image. License available at http://www.stockdisc.com. If you have any questions regarding the terms of the license, contact Stockdiscª before use.

toothbrushThe joint venture of two cosmetic and chemical industries, Unilever and Playbrush, has recently launched a co-branded smart toothbrush, that will be introduced in the European market (at first in France) this year.

The founder of the company, Paul Varga, has launched Playbrush in August 2014. The proposed toothbrush was developed to be used in particular by children aged 4 to 11; in fact, it has an innovative smart function: the device uses Bluetooth and motion sensors, that are connected to a specific app of the cell phone.

This app allows the child to power a game in the same time as he or she brushes, while it measure the duration and regularity of brushing, to check for eventual correction to be done on the habit of the user. This device, known on the market as Playbrush, has sold up to now 60,000 units, and the market is continuously growing.

by D.Merli

LEAVE A REPLY

Please enter your comment!
Please enter your name here