Tuesday, December 11, 2018
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Individuals have become more conscious about their appearance. Due to the changing gender roles, men started using cosmetic products increasingly. As a result, the male cosmetic market, considered a niche market, has grown enormously. In the men’s cosmetics market, until...
The world is evolving faster, for companies it is becoming difficult to compete in a market where technology has drastically increased access to innovation. Therefore, identifying emerging trends is a key factor for success in consumer markets For megatrends we...
A growing sector, mainly thanks to the export and the recovery of internal consumption, with a competitive scenario that is increasingly characterized by the demand for green products and digital experiences. The market for Italy cosmetics products is worth $12.53...
According to Ayurvedic medicine, the physical appearance of a person is indissolubly associated with the good or bad functioning of its organs and its endocrine, immune, nervous and cardiovascular system. Therefore, there is no health-free beauty, since inevitably organic...
The modernization of many African countries has attracted the attention of big cosmetics groups, which are already moving in the direction of Africa. A black woman takes, on average, three times more than a white woman, of her own...
The growing awareness of the potential side effects of many substances used in cosmetics, has led many consumers to turn to a «green» approach, when it comes to beauty. They are looking for natural products free of artificial additives,...
Simply business for cosmetic companies, or beauty need for multiethnic consumers on the rise who don’t meet satisfying products, Multicultural beauty is increasingly gaining momentum and is set to became the new culture of beauty. When you go to the...
The oral healthcare industry in Italy affected by those brakes which have long impact on consumer spending of large groups of consumers Globally, the oral healthcare market, is the one with the greatest growth potential. The field of oral care...
The e-commerce effect on the market can be described as that of a river in a desert previously served by water tank trucks. Imagine. To have some water you had to wait the tank truck to pass by, patiently...
Despite being a competitive segment whose players heavily invest in the research and development areas and displayed an overall 5% growth in overseas sales last year, the Italian cosmetics sector must now deal with the poor market performance shown...