Evonik is an industrial German group, with more than 33,500 employees, operating in the Nutrition & Care, Resource Efficiency and Performance Materials segments.
Last October the company, as a specialist group in skin, hair, and body care products, presented and revealed three innovations: a new concept for Tattoo Care, new products focused on the hairceuticals new trends, and its new interactive tool, the Sensory Kaleidoscope.
The first innovation starts from the awareness that having a tattoo means to have pigments deep down on the dermis, and that today just few specific products can be found for tattooed skin: Evonik introduced new specific products to prepare and treat the tattooed skin.
Regarding hairceuticals trends, Evonik presented a new line made up of six formulations including shampoo, conditioners, masks, micellar hair waters and hair tonic, in order to increase the safety and the performance of haircare products.
Last but not least the company launched the Sensory Kaleidoscope, a new interactive tool that can show the effect of formulations with different emulsifiers on skinfeel, in order to develop new products with the desired sensation on the skin.
by C.Lacapra